Monday, March 24, 2008

The Sound of Change in the Air


If you could say 15 words to 1 million people today, what would you say?


Net Audio Ads™

The Worlds Largest
Online Audio Advertiser



A New Idea For the World

Internet Audio is the Future:

Everyday we are surprised with new inventions and innovations in technology. NetAudioAds™ is no exception. Using Audio and Voice2Page technology to connect to the millions of users on the internet is the perfect way to get your message or advertisement out into the world.


The Target Market:

There is no other form of media available in the world that can assure your message has been heard more than NetAudioAds™. It is 100% traceable and 100% verifiable. In today’s society, 97% of computers come equipped with audio, and nearly all have their audio turned on. The best part is, an internet user must open a webpage in order to hear the ad, which means he is sitting right there, listening, when your ad plays. What other form of media advertising can say that?


Your Ad Spot:

Your ad will be played when a listener visits any one of 24 million websites currently carrying NetAudioAds™, and allowed to play for 5 seconds. If the internet user remains on the page for more than 3 min, another ad will play. The best part about NetAudioAds™ is that the internet user will hear your ad, without leaving the page he is currently on. This way both you the advertiser, and the website, benefit.


Why Internet Advertising?


Advertising has been slowly moving away from Radio and TV ads, and into the Internet. In a recent article by: Paul R. La Monica, CNNMoney.com editor at large June 6 2007, stated that, “Online advertising is once again the brightest spot in an otherwise declining advertising market, according to first-quarter figures reported by 2 prominent media research firms.

TNS Media Intelligence said recently that spending on online display advertising-which does not include search-jumped 16.7% in the first quarter from a year ago to $2.7 billion. By way of comparison, overall ad spending fell 0.7%.

Traditional media categories took it on the chin. Ad spending on television and radio dipped more than 2% while newspaper ad spending dropped nearly 5%, TNS said.

Also reported recently, the Interactive Advertising Bureau in conjunction with PricewaterhouseCoopers reported that overall Internet ad spending soared 26% in the first quarter to a record $4.9 billion.”

Why NetAudioAds?


Think of it as a breakthrough in media advertising. No other form of media can connect to as many people on the internet as NetAudioAds™.

Just like in Radio, repetition is law. If you want someone to remember your ad, you have to make sure they hear it often. What better way to do that than when they are surfing the web.

Using NetAudioAds™ can give you the same audience as powerful as the Super Bowl, only you can have that audience everyday!

We can also make sure your target market is being achieved. Your ad will usually be placed on websites that can relate to the users, such as Ford Truck ads on ESPN sites during football season.

It was recently discovered, through initial BPA audit findings, that the NetAudioAds current distribution network has the capability of serving close to 1 billion audio ads on a monthly basis.

Our Strategy:

Playing your message to millions of internet users.

How it Benefits you:

Your ads are heard by attentive internet users all around the world as they surf the web.

Audited By A 3rd Party For Accurate Reporting:

NetAudioAds footprint will be verified by an independent third party auditing service by the name of BPA Worldwide. BPA will verify our reach to our advertisers. NetAudioAds 3rd party BPA audit is continuing to scrub porn, hate and crime type websites as well as websites that use questionable tactics to obtain traffic (bots, auto surfs, etc.). There is no other online media source (that plays audio ads) that is 3rd party verified. This is a very important to anyone considering the purchase of online advertising. NetAudioAds takes pride in the fact that the company is using a 3rd party to audit their reports and guarantee that advertisers get an accurate picture of where their adlets are being played.

* With current advertisers on board (Feb. 2008) NetAudioAds has the ability to serve 7 – 10 million ads per day, 7 days a week.

* The NetAudioAds servers are clocking 9,000 hits per second triggered from audio ad code in the distribution network.


HUGE Market Coverage!


Take Action NOW!


If you are ready to take advantage of our innovative service and have any questions
(pricing, placement, availability)

Please visit us at: BGSAdvertising.com


BGSAdvertising | Copyright 2008

Thursday, January 3, 2008

Choosing Demographics for 2008



The sun has set on another year and in the morning it will be time to consider the months ahead. It's always a good idea to know where you have been and where you are at before deciding where you are going. As the Internet fluxes and morphs it's way through cyberspace, this can prove to be a considerable task. I came across this article over on the article directory and thought it provided some good insight as a "jumping off" point when planning your 2008 marketing strategy.

2007 Marketing Year End Review: Top Marketing Trends
By: Charlotte Buelow, 2008-01-03

As 2007 comes to an end, it's time to look back on what went on in business through the past year. Entrepreneur.com took a look back with a list of some of the top marketing trends. Here is a look at some of the trends.

College grads: College graduates became a hot trend in 2007 by raking in big bucks to marketing media. Due to the computer savvy nature of these recent grads, the internet was a primary source for catching their eye in a number of businesses.

Not only is the internet recent college graduates favorite place for entertainment, but it is also their favorite place for shopping, and college grads need a lot now that they are out in the real world. The top purchase by college grads in 2007 were professional clothing, travel/airline tickets, health insurance and furniture.

Affluent Working Women: This is a group that has increased through 2007, thus making it more of a money maker for businesses. Also, the best way to reach these working women is online, just as with college grads. According to entrepreneur.com, working women with total family incomes of over $75,000 or more have increased their access to the internet approximately 94% on average per month in 2007.This increase in internet users has also been counter balanced by a decrease in radio, television, newspaper and direct mail users.

Word of Mouth Marketing: This popular form of marketing was just as successful in 2007 as in past years. Also, it seems women are more likely then men to share their good product experiences with others, thus making them better candidates for WOM marketing. Also, full-time employees make more daily contacts than those not in the workforce or employed part time, making them yet another great target for WOM.
Finally, it seems those making more than $100,000 a year were also more likely to tell friends about products or services they enjoyed as well.

Simultaneous Media Usage: It may come as no surprise that in 2007 consumers were increasingly using multiple forms of media at once. For example, BIGreserach's "Simultaneous Media Survey" found seventy percent of those who use the internet watch television "regularly to occasionally" while they were surfing the net. Also, almost sixty-five percent of TV watchers were said to read in front of the tube. Finally, a little over half of those who listened to the radio said they would read the newspaper at the same time.

This multiple media usage opens gateways for marketers, giving them a variety of outlets to reach consumers. However, the messages marketers used during 2007 had to be brief due to the halved amount of attention consumers would pay to each media they were using.

Another point of trends in 2007 can be found in the world of business. Vistage, one of the world's largest executive leadership development companies, came out with its own top trends list giving the business trends for 2007. Here is a sampling of some of the trends Vistage found to be at the top:

Small businesses turning to global markets: Vistage CEO Rafel Pastor saw the global economy as "increasingly being fueled by small businesses." This once large business dominated market saw some small fish in the big pool in 2007. Small businesses in 2007 may not be fully enveloped in the global market, but many were testing the waters and seeing great opportunities, such as great growth and more money in the bank.

Mergers and acquisitions expanding to small businesses: Small businesses make a trend again by not only extending to global markets but to acquiring and merging with other companies as well. According to Vistage, many of their members in the $50-$100 million rage were in the process of or had merged with or acquired a business in 2007. More than 50 percent of these companies said they were considering a merger or acquisition in 2007.

Culture Clash Between Baby Boomers and Generation Y: Now that baby boomers and genYers are working together, there is bound to be a clash of generations. In most cases, baby boomers in 2007 were dealing with genY employees and having trouble retaining these employees due to the generation gap. However, many boomers have been able to overcome to gap and found ways to work with the younger crowd by mixing the younger creativity with the older skill.

About the Author: Charlotte Buelow is a contributing business writer for Goliath. Goliath is one of the Internet's largest collections of business research, news and information. Learn more about Goliath.

Article Source: Bluegrass Solutions Article Directory

Sunday, December 30, 2007

It's All a Game of Fundamentals, Really



How many of you would buy a house built by a carpenter that couldn't drive a nail? Or read a tape measure? Would you go to trial for your life with the attorney that failed the bar exam twice and barely squeaked by on the third try? Of course you wouldn't! Who would? The same thing applies to our written work.

Why some people think that publishers will publish and readers will read their work is beyond me. How am I supposed to believe a person is an expert in their field when they can't even convey their information to me without poor grammar and misspelled words? It kind of throws credibility and confidence right out the window.

The bottom line is this:

If you want to win the confidence and loyalty of your readers, show them enough respect to use good grammar and spelling in your written works. Many people are put off by a poor display of language skills and take it as an insult to their intelligence that you would put it before them.

If you lack the basic language skills to write effectively, acquire them. It's not that hard, really. It just takes a little work and practice. If you find that you need something written and simply don't have the skills to do it, hire a professional that will provide you good, well written content. It is well worth the small investment to prevent any damage to your reputation in the business community.

I came across this article and thought it made some good points. I hope you benefit from it as much as I did.


Writing an Article - Basic Rules of Grammar
By: Hans Hasselfors, 2007-12-17

Some would-be writers think they can dash off an article without bothering to learn the basic rules of grammar. But just as any craftsperson spends time honing his skills to make the perfect piece of craft, so must a writer work hard to present an article that will be a pleasure to read and not shame him for its sloppy grammar and punctuation. True, some errors are typos, but doesn't that reflect a certain laziness on the author's part? An article should be closely examined for typos before it is sent off or uploaded.

Don't trust your spell checker. No automated spell-checker can alert you to every error. Whose and who's, lose and loose, quiet and quite, its and it's are all legitimate words, so there will be no red line under them. Spell-checkers are not clever enough yet to tell which one you meant to use. And if the error is not due to a typo, it means you need to keep a dictionary on hand to check anything you are uncertain of.

Remember that when a word ends in " 's" it means there is a letter missing. "It's" means "it is". If you are unsure which one you should be using, try saying the sentence both ways.

For instance...

" It's a good day today/ It is a good day today". The latter example makes perfect sense, so it is okay to use "it's".

But....

"Here is a rabbit. Its burrow is over there."

Does, "It is burrow is over there", make sense? No.

Of course if you said, "The rabbit's burrow is over there," then the apostrophe denotes possession (and only one rabbit), not a missing letter.

"The rabbits burrow is over there," (with no apostrophe) means there are several rabbits.

And just for the record, "loose" means not tight, while "lose" means you've lost it.
"Who's" is short for "who is", but "whose" is the possessive form of "who" (as in "Whose is that car?")
"Quiet" means "hush", while "quite" is an adverb (which should usually be left out).

"I felt quite silly," sounds better as, "I felt silly".

"I felt like an idiot," may be even better.

Sometimes rules of grammar get in the way of good writing. If this is the case they can and should be broken, otherwise your writing will become pedantic and even mechanical. One such rule is that a sentence should not begin with a conjunction. Both "and" and "but" can certainly be used to begin a sentence, or even a paragraph, but not to end one. Using either of these conjunctions to start a sentence can be a natural transition to carry the reader forward.

A rule of style tells us to never use the same word twice in a sentence, but if you have to search for several other clumsy substitutes to do the job, then please repeat. Repetition of someone's name is a little different. It can easily be replaced with "he" or "she" as the sentence progresses.

A persistent myth masquerading as a rule tells us not to end a sentence with a preposition. Winston Churchill is supposed to have made fun of this by stating, "This is the sort of English up with which I will not put." Of course a sentence may end with a preposition. A good rule is to write the way you speak. But unless you have grown up speaking English, ignore this rule too.

A few more pointers...

· When writing an article, watch that you don't repeat information unnecessarily. Even if you use different wording, it still gives the reader the impression that you think he was too dumb to get it the first time.

· Use short sentences more than long ones, but do vary the length.

· Break up the text by using bullet points, or asking a question. Why? It will add interest and prevent your reader falling asleep - or simply turning the page.

· Use short paragraphs too. This will make the job of reading it all seem much easier. In this fast-paced world readers are mostly in a hurry. If they come to a huge block of text with no white space, they'll usually skip most of it.

If you keep these tips in mind, your articles will keep both editors and readers happy.

About the Author: Hans Hasselfors is the founder of http://www.SubmitYourNewArticle.com. Learn about the many benefits of using our article directory.

Article Source: Bluegrass Solutions Article Directory